Strange writing and directions on things have always fascinated me. You know like “wash rinse repeat” as if those directions are needed. Today I was throwing out a sandwich box when I saw the following……

“for heat retaining corrugated cardboard technology to function properly, close lid”

Uumm so to keep your sandwich warm, close the box. What marketing genius made a mint to come up with that phrase?  Seriously, heat retaining corrugated cardboard technology… wow. The more you know 🙂